I Know a Place
I Know a Place is the name of my shop and this is the branding and press kit I created for it: Logo, Folder, 2025 Calendar, and Business Card. At the end you'll find my preliminary sketches showing how I arrived at the logo. As you can see, hearts kept finding their way in the process, which was unexpected until I realized that I Know a Place is about the love of the concept of place, so the heart within in the logotype was natural. Any artwork can live behind the negative space and it's fun to see the IKAP heart transform when laid over various artwork and designs.